DSA Loan Agent 2025

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Ever been in a position wherein you apply for a loan from a bank, not directly with the bank but through an agent? Ever wondered why this person is trying to get you to apply for a loan when you can do it by visiting a bank or a non-banking finance corporation (NBFC)?

Well, for starters, more often than not, this is not a scam. In fact, people who help you procure a loan from a bank or an NBFC are direct selling agents or DSA.

Updated On - 05 Sep 2025
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Who is a Direct Selling Agent?

A Direct Selling Agent or DSA is a person who works as a referral agent for a bank or NBFC. The job of a DSA is to find potential customers for the bank they represent. To do this, DSAs will look for people who are in the market for a loan. These leads are then directed to the concerned bank or NBFC and the loan process is taken forward.

For the effort put in by the DSA, a payout is provided. This payout is a percentage of the type of loan and the loan amount. And this payout is a great way to earn a little extra cash. In rural areas, DSA's are known as business correspondents.

What Does a DSA Do?

The DSA doesn't just get potential leads. Here are other things that DSA agents do:

  1. Procure the completed loan application from their leads along with required documents.
  2. Conduct a preliminary check of both the application and the documents.
  3. Ensure that the documents provided are genuine.
  4. Upload or submit these documents and the application form and provide their DSA code so the application can be traced back to them.
DSA Loan Agent

Eligibility Criteria for DSA Loan Agent

The eligibility criteria that must be met to become a DSA are mentioned below:

  1. You can be a salaried or a non-salaried individual.
  2. You must be a citizen of India.
  3. You do not need any degree in finance or banking.
  4. You must be aged 18 years and above.
  5. You must have a thorough knowledge of the products you will be selling.
  6. Your credit score or CIBIL score must be high.

Advantages of Being a DSA Loan Agent or a Business Correspondent

Some of the advantages of being a DSA are mentioned below:

  1. You can earn additional income. The amount you earn will vary from lead to lead.
  2. You can run your business with minimum cost with very little risk.
  3. Flexible working hours.
  4. Higher education is not a requirement.
  5. Your training is generally provided by the bank or the NBFC.

DSA Registration Process

  1. Apply to bank/NBFC/lending platform
  1. Pay registration fee
  1. Submit Documents when contacted
  1. Background Check (CIBIL score, verification)
  1. Sign Agreement with stamp duty
  1. Get DSA Code
  1. Start Uploading loan applications

Documents required for DSA Loan Registration

Given below is the list of documents you will have to submit for DSA Registration:

  1. Proof of identity such as PAN, Aadhaar, passport, voter id, etc.
  2. Proof of address such as utility bill, Aadhaar, passport, etc.
  3. Details of your bank transactions for the last three months.
  4. Form 16 or Income Tax Returns details.
  5. Education qualification certificates from both school and college.
  6. Firm's registration details if you are applying to an institution.
  7. GSTIN details only if applicable.
  8. Two passport size photographs of yours.

Benefits for Consumers Applying for a Loan via a DSA Loan Agent

The benefits of opting for a loan via a DSA are mentioned below:

  1. Any concerns you have can be easily and quickly addresses by the agent.
  2. You have a wide variety of options to choose from when it comes to the loan product you are looking for.
  3. The DSA is available if you require any after-sales service.
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FAQs on DSA Loans

  • Who will pay me? The customer or the bank?

    You will be paid by the bank in the form of commission. Based on the number of products sold by you, your commission will be decided. More the selling, higher will be your commission.

  • What skill sets do I need to become a DSA agent?

    Though you do not need any particular skill set, you need to be convincing coupled with a thorough knowledge of the loan scheme and good communication skills to become a DSA agent.

  • Can I represent multiple banks or NBFCs as a DSA agent?

    No, you will only represent one bank or NBFC as a DSA agent and work to sell their products to the customers.

  • Can a woman become a DSA agent?

    Yes, if a woman meets the required eligibility criteria and has good knowledge of the loan product and communication skills, then she can also become a DSA agent.

  • I am a chartered accountant. Can I become a DSA loan agent?

    Yes, you can certainly become a DSA loan agent if you are a chartered accountant.

  • Will I be issued a license if I become a DSA loan agent?

    Yes, you will be issued a license if you become a DSA loan agent.

  • I am fresh out of college. Can I become a DSA loan agent?

    Yes, you can submit applications to become a DSA loan agent if you are a fresher.

  • My credit score is low. Will I be able to become a DSA loan agent?

    It will be difficult for you to become a DSA loan agent if your credit score is low. You must ensure your credit score is high if you wish to be eligible to become a DSA loan agent.

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